10 Instagram Tips for Realtors
“Instagram is the doorway to your online visibility”
1. Define Your Goals – It is incredibly important to have a plan when using Instagram.
2. Make it a Business Account – Creating a business account allows you to track your progress. You have the ability to view all your statistics and see which posts are doing better than others.
3. Straightforward Username – There are only a few ways to search for someone on Instagram, so have a username that is straight to the point such as your name or your brand is very beneficial.
4. Engage Your Audience
Social media is unique because of its focus on direct engagement with customers. Social media lets you start a back and forth dialogue with home buyers and sellers. If you are only posting photos and videos without any interaction, you’re not using Instagram to its full potential.
5. Include a Weekly Feature – It’s hard to keep coming up with fresh new content, so take the pressure off by launching a weekly feature. That way, there’s at least one day a week where you don’t have to post brand-new content.
6. Get Personal – Your posts don’t have to focus only on the properties you’ve listed. Show followers the person behind the business by posting about topics like your family & friends, hobbies, goals or vacations.
7. Create a Fun Bio – Your profile bio is your chance to get followers and visitors excited about you and the services you offer. List a few sentences describing who you are, and add keywords best describe you.
8. Follow Leaders in Your Industry – This approach is twofold because following industry leaders — either established real estate agents or associations such as the National Association of Realtors — gives you inspiration based on their posts.
9. Use your IG Stories Feature – Instagram Stories are 15-second clips that disappear after 24 hours. Stories allow you to post updates that might not be relevant to your page but are still important to share with followers. Over half a BILLION users are on their stories EVERY day!
10. Use Instagram Hashtags – Instagram is a perfect place to use hashtags. Something like #NewHome could be a hashtag that your audience will find relevant. By placing hashtags in your copy, you are making it easier for people to find your post.